101 Free SEO Tips for making your internet marketing efforts more effective.

10 Information Architecture SEO Tips

1. Define the goals of your site. According to Seth Godin there are 4 goals for any website. Seth Godin's Website Goal's Sheet
He has a knack for simplifying things.

 

2. Your site needs to be structured according to your keywords.

 

3. Make sure to balance your keyword structure and usability.

 

4. Structure your site according to “themes” when possible. Search Engine Themes Pyramid

 

5. Always put your primary keywords in your link text

 

6. Be sure to use “traditional” links that pass link popularity. This means do not use javascript or cgi to link the pages on your site. If you must use these technologies for linking be sure to use static links at the bottom of each page. The more static pages the better.

 

7. Try to get many “sub-pages” linking to your third-level pages. This means even though a page may not be a main category, it should be linked to by as many pages as logically possible.

 

8. Correct linking techniques will “balance the power” of your pages making your meaty content pages more enticing to the search engines. SE’s love content. Learn how to feed those spiders.

 

9. When getting links from other pages do not always have them go to your top-level domain. Have some links go to important sub-level pages.

 

10. Make sure you are giving users what they want. Check your internal search reports to determine if something of value to your visitors is being searched for often (often indicates it is difficult to find). For a good internal site search engine try http://www.atomz.com/search/ (Free demo up to 500 pages)

SEO Tips and Tricks

Keyword Research Organizing Your Website for Optimal Search Engine Perfomance

Information Architecture
Organizing Your Website for Optimal Search Engine Perfomance

Better Web Design
Designing your site to be effective in the SE's

Creating Optimized Code
Streamlining website code so it is lean and mean

On Page Factors
Factors that are within your control for achieving good rankings

Search Engine Submission
Getting a site indexed by the Search Engines

Link Development
Developing link relationships for higher link popularity.

Log File Mining
There's gold in them there logs! Finding Information in your Access_Logs

Usability Tips
Making a site more usable is important for both visitors of silicon and carbon based intelligence.

Faster Webpages
Make you website load fast for your users.

*Bonus Search Engine Optimization Tips

Strategic Internet Marketing